It’s no secret that the music industry is a tough business. Behind the chart toppers, the luxuriant worldwide tours, there lies a dark world beyond entertainment.
As we are making a move through the digital age, the game seems to be bit different. Artists don’t get huge cash advances to make records and videos anymore. The industry is really cutthroat and keeping the fans happy has become a priority for the rockstars and popstars. And here are five secrets the music industry doesn’t want you to know about:
1. Beyonce makes the most money from perfume:
Celebrity scents are a money spinner. “Perfume is one of her biggest revenue streams for Beyonce,” said Chris Cooke, the Managing Director and Business Editor of Complete Music Update.
With the collection Beyonce’s heat best selling and earning around $400 million in 2014, it’s bound to be money spinner.
2. Artists don’t control the expenditure of their money:
Singer Little Boots dropped hits big time in 2009. Her debut album Hands got a lot of media fervour and she began topping the BBC sound of 2009 poll. Even with the album sales, she didn’t see much for herself. She said to the Vice magazine, “For my first record I was in the red because they spent so much on marketing and that was out of my control. So it’s not like you’re a business partner really, it’s more like someone’s running your business for you, and they are doing it badly.”
“You’re playing s**t corporate gigs to pay off this massive debt that you’ve got from someone else, she continued. They were spending the money your records earned on anything from five star hotels for marketing people to presents. They they just spend without my permission on things I would never spend money on.” Stars don’t really know where and how their money is being spent.
3. YouTube Stars make a lot of money:
At just 26, Sam Tsui, an American Singer/songwriter and YouTube video producer has found fame as an internet celeb. He’s covering songs by major stars and making a lot of money doing so. He has covered Adele, Justin Timberlake, Britney Spears, Bruno Mars and currently has over 2.5 million subscribers and earns upto $1 million a year.
4. Support is there if stars need Rehab (privately though):
Being famous is pressurizing and can be too much for some record labels are not always cold hearted monsters and even fund the stars’ stay at the rehab, if the star does it discreetly. Singer Kesha shocked the world when she revealed to the world about her eating disorder and had a secret stay at a rehab in 2013.
Demi Lovato too was another celeb who told her fans about her mental conditions and eating disorder. She was pretty young when she checked into rehab.
5. Marketing wins the race:
Just in case you thought your favourite pop star became an overnight success, you thought wrong. There’s always good marketing behind a great popstar. The record company decides what’s good for the star from their look to which songs they will be performing. Everything is a calculated move in the record industry.
British singer-songwriter Morrissey once told the Rolling Stone magazine, “There are no bands or singers who become successful without overwhelming marketing. There are no surprise success stories. Everything is strictly controlled, predictable, obvious and has the same content,” he continued.” So, we are now in the era of marketed pop stars, which means that the labels fully control the charts. It’s very uncommon that a record label does something for the good of music. There’s no spontaneity now, and it all seems to be unsalvageable.”