If ever do we ponder upon music that is globally present and versatile, only music by singers from the west would pop up in our heads. Or, if we indulge into a conversation over music with a foreigner, the common point of discussion would be pop, rock, jazz, hip-hop or R&B produced by various astounding western singers like Adele, Ed Sheeran, Camila Cabello, etc.
But ever wondered what is the reason behind Indian music industry taking the back seat when it comes to having a global presence?
The first and foremost reason behind such lacuna is the linguistic barrier as English is a standard language spoken all across the world which is mostly the medium of delivery undertaken by Western artists, whereas Indian music masterpieces are mostly delivered in Hindi or in respective regional languages. Despite the beats of Indian music being much appreciated even by people outside India, the lyrics remain indecipherable by most of the people of the world.
Also, there is a huge difference in the creative atmosphere that is available to artists in Western countries as they are open to exploration and uniqueness. In India, it goes without saying that every Bollywood movie is be stuffed with numerous songs, thereby making music as a primary association with the movie rather than being identified as an independent art. Whereas in the western world, singers emerge as independent artists who reflect their individual abilities and talent, thereby letting them gain all the recognition under their own name and not through any movie.
Another reason which can be listed is the trend of frequent concerts and stage shows that are organized in the west featuring singers. The people, especially the youth, is keenly inclined towards attending music shows and gigs by famous artists, whereas in India, the idea of music shows being organized frequently is still an emerging idea. Live shows totally add to the popularity of singers and can be undertaken as a medium of attaining public recognition and admiration on a large scale.
Undoubtedly, the list of remarkable Indian artists like A.R. Rehman, Lata Mangeshkar, Asha Bhosale, Pandit Bhimsen Joshi, goes on unstoppably while truly justifying that these artists are recognized and celebrated all over the world as legendary musicians. But when it comes to the youth, the fan following of English artists always wins.
While we may follow western music wholeheartedly, we cannot deny the fact that Indian music occupies a well-reserved soft corner in our hearts and we just cannot stay away from tuning to few of our favourite Indian chartbusters. the global presence of Indian music is undeniably improving every day accruing to social media engagement, hence lessening the gap between the west and India.
Music Lover by Heart. Writer & Viral Social Media Marketer by Profession. Feminist since Birth.